On the Hoppiest Day of the year it is only right that we celebrate with our very own, specially brewed for us, and appropriately named for celebrations, Mazel Hops! What are you drinking for IPA Day?
by Kris Calef
by Kris Calef
We did several beer festivals in Portland, Oregon. To this day, it’s one of my favorite cities, largely due to the awesome people I met there and sweet times we had together signing people up to the club at our booth. We often bartered cigars for beer at the events and we’re generally well supplied. This shot, published in a local paper, captured me no doubt grabbing a few Black Butte Porters which I had discovered and fallen in love with that year. Thank you Jamol, Neal, Chris and Claude. I’ll be back soon, this time not to work the booth!
Prost!
Kris!
#20yearsofbeer
by Kris Calef
We ran all of our early newsletters at a small neighboring print shop walking distance from our warehouse. Steve ran the press and allowed me to goat him into taking this picture as we needed a Member of the Month that month. Technically, we sometimes bartered services for beer and cigars so he was in fact a member! We were so cheap that we used to not pay to have them run through the folding machine, reasoning that we could fold them ourselves to save $20.
Prost!
Kris
#20yearsofbeer
by Kris Calef
The best part about doing a beer festival is chilling out with good friends after the day is done. Over the years, I solicited pretty much every friend I know to help me work the booth. Many let me crash at their house, dedicated their entire weekend to helping me sign up new members, and never took anything in the way of compensation except beer, cigars, and food that was paid for by bartering cigars. Several folks helped me year after year, working the same events. Pretty cool to have friends help you build your business.
To the unpaid festival workers, I raise my glass and thank you from the bottom of my heart.
Prost!
Kris
#20yearsofbeer
by Kris Calef
I’m pretty sure we were cost conscious to a fault on this one, a photocopied flier that Greg and I personally circulated on windshields of parked cars at premier shopping mall parking lots in December of 1994. We actually got chased off the lot at South Coast Plaza more than once. Bootstrap city baby!
Prost!
Kris
#20yearsofbeer
Today we’re excited to announce a special offer on a beer very close to our hearts. This month marks our company’s 20th Anniversary, and to celebrate we teamed up with The Bruery in Placentia, CA to develop a beer worthy of such a momentous occasion. The result is a unique blended beer, Smokey and the Bois, available only to our club members and The Bruery’s Reserve and Hoarders Societies.
We worked personally with The Bruery to develop this beer, sampling a large number of blends at their barrel warehouse before we all reached a unanimous and very enthusiastic decision on the final blend.
Smokey and the Bois is crafted from three different Bruery beers: Black Tuesday (The Bruery’s famous ~20% ABV imperial stout), Bois (an exceptional, bourbon-barrel-aged old ale), and Smoking Wood (an imperial rye porter brewed with beech- and cherrywood smoked malts). And, for even more dimension and complexity, Smokey and the Bois has been aged with vanilla beans and Ecuadorian Nacional cacao nibs.
We have fewer than 100 cases available, and once it’s gone it’s gone. This bad boy is very big, and capable of many years of aging, so stock your cellar now.
Click the “Learn More” button for full tasting notes, and to access the order form.
Flexible ordering allows you to order 2, 4, 6, 8, or 12 total bottles. Orders ship after our July 15th cut off date.
Order online or at 800-625-8238 Mon-Fri 7 am – 5 pm Pacific. If your club membership was a gift, you will be contacted by one of our team members for payment information if you submit your order online.
To take advantage of this special offer, please respond by 12:00 PM PST on Tuesday, July 15th.
Cheers!